How to sell digital products on Etsy?

Do you sell digital products on Etsy? Want to know how to sell more of your own digital products on Etsy but don’t know where to start? This is the most comprehensive article that’ll teach you all of the things you need to set up and launch selling your digital products on Etsy.

Create your digital product

Creating a digital product for Etsy is a great way to earn extra income on the side. It’s also an easy way to get started selling online because you don’t have to worry about shipping and producing physical inventory.

You can create digital products from anything that you can digitize, such as:

  • Text files (e.g., ebooks, articles, website content)
  • Audio files (e.g., music, podcasts)
  • Video files (e.g., video tutorials, webinars, movies)
  • Images (e.g., illustrations, photographs)

Choose your file format for Etsy

Before you upload your digital product, it’s helpful to make sure that the file format is compatible with Etsy’s requirements. Each digital file type has its own benefits and drawbacks.

Here are some common digital file types:

  • PNG (Portable Network Graphics) is best for files with a transparent background. PNGs offer high-quality images at small file sizes.
  • JPEGs (Joint Photographic Experts Group), also known as JPGs, are best for photographs and images with complex color schemes. JPEGs can be compressed to create small file sizes while maintaining image quality.
  • GIF (Graphics Interchange Format) supports animations and transparent backgrounds. GIFs are limited to a maximum palette of 256 colors, resulting in low-quality images. The exception is animated GIFs, which often have large file sizes due to each frame of the animation being stored in the same file.

Create a listing for your digital download in Etsy

As an Etsy seller, you can make digital products available for sale in your shop.

The digital products available for sale on Etsy include art prints, patterns, templates, and more.

To create a digital listing, you’ll need to upload the digital file to your Files page and then create a new listing.

Create a digital listing:

Click Shop Manager at the top of Etsy.com.

Click Listings in the left sidebar.

Click Create a new listing.

Select Digital from the drop-down list at the top of the page, and click Digital file (instant download).

Upload a photo for your listing by dragging an image onto the Upload an image box or clicking Select an image here to upload one from your computer. For best results, we recommend images that are at least 1500 x 1500 pixels square and no larger than 20MB in size.

Enter a Title (for example: “Wildflowers Art Print”) and Description (for example: “This is a high-resolution printable JPEG file with 300 dpi resolution…”) for your listing under Product Details. Make sure that these details accurately reflect what you’re selling, as they

Create additional listings for the same product

Creative sellers are always thinking of new ways to get their products in front of shoppers. One of those ways is to create additional listings for the same product. For example, if you sell a pair of earrings, you may want to create an additional listing for them using a different title and description so that more people can find them.

To create an additional listing for the same product:

Click Shop Manager at the top right of Etsy.com.

Click Listings in the left navigation.

Click Add a new listing or click + Create a new listing (iPhone) or + Create New (Android) at the top right of your Listings page.

Enter all required information for your item. If you’re using a mobile device, you can select Auto-fill from previous to auto-fill most fields with your previous listing’s information.

Note that if you sell digital items or supplies, you must create a new listing for each item as they have different files and/or inventory levels.

Use hashtags to get more views on Etsy

Using hashtags on Etsy is an easy and effective way to get more views for your listings. You can use them to target specific keywords, or to give your items a boost in the gift guides during seasonal holidays and events. In this article, we’ll share tips for using hashtags on Etsy in the most effective way.

How can I use hashtags on Etsy?

When you are creating a listing, you can add up to 13 hashtags at the bottom of the page. If you change your mind later, you can always add more hashtags. They appear in the description of your item, but they won’t be visible to shoppers who buy your listing.

Etsy recommends that sellers aren’t too picky about how many characters they use in each hashtag – they just suggest that you try to get as many as possible in there so that you have a good chance of getting more views for your items.

What kind of hashtags should I use?

Etsy provides a list of keywords that might work well for your listings – these include things like Christmas, kids’ clothing, and home décor. You can head over to their site and have a look through their list if you’re not sure where to start.

How to promote your product on Pinterest and get free traffic to boost sales on Etsy

Pinterest is one of the most popular social media platforms out there. We all know that Pinterest is mostly used by women to browse things like recipes, health advice, and fashion tips.

But what you might not have realized is that people also use Pinterest to shop online. In fact, Pinterest has over 175 million active users and 80% of them use Pinterest to buy stuff.

That means if you’re an Etsy seller or even if you have your own eCommerce shop, you need to be using this platform to promote your product and get traffic for free.

Here’s what you need to know to get started:

Create a Pinterest business account. You can create one here. This will give you access to analytics and allow you to create pins with Buyable Pins that link directly to your product.

Set up rich pins. Rich pins show additional information such as ingredients, time, prices, and more. Follow the instructions here to set this up for your Etsy shop.

Create some boards and pin away! Be sure to use relevant keywords in your boards and pin descriptions so your followers can find you when they search for related topics on Pinterest. Also make sure to include links back to your Etsy shop in all of your pin descriptions, including those that link back to your blog or other social media accounts.

Learn how to use ads to drive more sales from Facebook, Google, Twitter, and more

With the right advertising, your store can reach new customers, drive more sales, and increase your brand awareness.

The type of ads you use will depend on where you want to advertise and what you want to accomplish.

To grow your business online, we recommend using ads on Facebook, Instagram, Google, and Twitter. These networks have the widest reach and are great for targeting specific audiences. They’re easy to set up, measure, and optimize to make sure you’re getting the most out of your advertising spend.


We hope that these tips have inspired you to start selling your digital products on Etsy. If you have any questions about selling your digital products on Etsy, feel free to ask for help in the comments section below. We’ll do our best to answer as soon as possible.

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