LCP, CLS and INP decide both rankings and conversions. This checklist covers the fixes that actually move the numbers.
Why Core Web Vitals still matter
Core Web Vitals — Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP) — measure how fast, stable and responsive a page feels. They are a confirmed Google ranking signal, and more importantly, they correlate directly with conversion: faster pages sell more.
Fixing LCP: get the hero on screen fast
Target an LCP under 2.5 seconds. Serve the hero image in AVIF or WebP, preload it, size it correctly for the viewport, and make sure it isn't lazy-loaded. Eliminate render-blocking scripts and use server-side rendering so the browser receives meaningful HTML on the first byte.
Fixing CLS: stop the page from jumping
Target a CLS under 0.1. Reserve explicit dimensions for every image, embed and ad slot. Load web fonts with font-display swap and matching fallback metrics. Never inject banners above existing content after load.
Fixing INP: make interactions instant
Target an INP under 200 ms. Reduce JavaScript shipped to the browser, split long tasks, defer third-party scripts, and move heavy work off the main thread. On frameworks like Next.js, keep components server-rendered by default and hydrate only what needs interactivity.
- #Core Web Vitals
- #Performance
- #Technical SEO
AppDeel Editorial Team
Web Development & SEO Specialists
We build and grow websites for clients worldwide. Everything we publish comes from patterns tested on real projects.