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# Conversion API Setup

Recover the Conversions Your Pixel Can't See

Browser tracking alone misses 20–40% of conversions to iOS privacy changes and ad blockers. The Conversion API sends events server-side — we implement it with proper deduplication so Meta gets complete, clean data.

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Sound familiar?

  • Ads Manager reporting far fewer sales than your store
  • Meta's algorithm optimizing on incomplete signals
  • Rising CPAs since iOS 14.5
  • CAPI attempts that double-count events

How we solve it

  • Server-side event delivery via native integrations or Stape/GTM server
  • Event ID deduplication between Pixel and CAPI
  • Enriched customer parameters for maximum match quality
  • Before/after Event Match Quality reporting

# Benefits

What you get with conversion api setup

Complete signal
Recover conversions lost to browsers and blockers.
Lower CPAs
Better data means Meta finds buyers more efficiently.
Future-proof
Server-side tracking resilient to browser privacy changes.
Verified quality
EMQ scores measured before and after implementation.

# Our Process

How we deliver, step by step

  1. Discovery

    We map your goals, audience, and competitors before a single pixel or line of code.

  2. Strategy

    A written plan: scope, sitemap, keyword targets, and measurable success criteria.

  3. Design

    High-fidelity Figma designs aligned with your brand and built to convert.

  4. Development

    Clean, scalable implementation with performance budgets enforced from day one.

  5. Testing

    Cross-device QA, accessibility checks, and Core Web Vitals validation.

  6. Launch

    Zero-downtime deployment with analytics, pixels, and search indexing configured.

  7. Growth

    Post-launch monitoring, CRO experiments, and iterative improvement.

Technologies & tools we use

  • Meta Conversion API
  • Stape
  • GTM Server-Side
  • Shopify Native CAPI
  • Webhooks

# FAQs

Conversion API Setup: frequently asked questions

We target 'Good' to 'Great' (6.0+) on purchase events. Most of our implementations land between 7 and 9 depending on available customer data.

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Ready to start with conversion api setup?

Get a written quote and timeline within 24 hours — no obligation.

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