A link-building tool is a piece of software designed to help you create high-quality backlinks. In simple terms, you can think of it as a manual way of getting links from other websites in exchange for not just your website, but others too. Most of them come with some sort of assistance with their campaigns, so you can rest assured that they are prepared to help guide you through the process.

1. Ahrefs

Ahrefs is the world’s largest index of live backlinks. Our toolset includes Site Explorer, showing you all the websites linking to any domain; Index Monitoring, allowing you to track your site’s backlink profile over time; Rank Tracker, which allows you to monitor rankings across any number of keywords or markets; and Content Explorer which provides detailed information (including backlinks) on any webpage.

Unique Features:

1. It has a Site Audit tool to help you optimize your website.

2. It has a Site Explorer tool to help you research your competitor’s backlinks and keyword rankings.

3. It has a Rank Tracker tool to monitor your ranking progress on desktop and mobile.

Best For:

1. People who want to improve their website’s SEO.

2. People who want to research their competitor’s backlinks and rankings.

3. People who want to find new keyword ideas.

4. People who want to monitor their website’s ranking progress.

5. People who want to research content ideas and find link opportunities.

Ahrefs is a powerful tool that helps you grow your website, both in terms of traffic and search engine rankings. With Ahrefs you can analyze your backlinks, track your competition, find new keywords and monitor your site’s rankings.

2. Linkody

Linkody is an easy-to-use SEO tool for link building. Linkody helps you make the right decisions with powerful link profile analysis and an extensive report system that is designed to be simple, practical, and fast. Linkody is a backlink dashboard that monitors your link-building campaigns in real-time, giving you insights into your competitors’ strategies and helping you stay one step ahead.

Unique Features:

1. It offers the most accurate backlink monitoring tool.

2. It offers PDF reports for clients.

3. It has a powerful link profile analysis to make the right decisions.

Best For:

1. People who are serious about their SEO campaigns and want to track their progress.

2. People who want to compare their link profiles with their competitors.

3. People who want to disavow any harmful links.

4. Agencies that service clients.

Linkody is a powerful link profile analysis software for SEO professionals who want to stay on top of their game. It’s packed with features that help you identify and analyze link profiles, so you can identify weak spots in your link-building campaigns, find new opportunities for growth and manage to disavow requests.

3. cognitiveSEO

CognitiveSEO is a powerful software suite that helps web owners optimize their sites. CognitiveSEO incorporates Artificial Intelligence and Natural Language Processing (NLP) to analyze your site’s performance in real-time, identify issues, and suggest solutions. Explore our blog for news and tips on optimizing your site’s content, navigation, layout, and much more.

Unique Features:

1. It is a complete SEO software suite that will uncover all your traffic issues.

2. It offers solutions on how to increase any website’s traffic.

3. It uses advanced AI and NLP analysis to bridge the gap between Technical SEO, Content Writing, and Search Intent.

Best For:

1. SEO professionals.

2. Digital marketing agencies.

3. SMBs.

4. Brands.

If so, then you need CognitiveSEO. With a complete suite of tools that helps you find your website’s weak spots—and shows you how to fix them—CognitiveSEO is the only platform that gives you everything needed for technical and content-based SEO. We also use natural language processing (NLP) as well as artificial intelligence (AI) to auto-analyze your website and make sure it’s in perfect shape for Google.

4. BuzzStream

BuzzStream makes it easy to stay organized while you grow your digital PR and link-building results with outreach best practices built into every step. Award-winning analytics will help you identify new opportunities with easy-to-read reports that show how well you’ve done this far while also giving you actionable steps to improve your results in the future.

Unique Features:

1. It helps you build qualified lists half the time.

2. It sends better emails at scale.

3. You can use data to improve your success.

Best For:

1. Digital PR professionals.

2. Link builders.

3. Anyone who wants to get more links and traffic.

BuzzStream helps you win at PR, content marketing, and link building by organizing everything you’ve ever done online in one place. It’s the only tool that lets you see all of your outreach efforts in one place—everything from social media to press articles and email campaigns.

5. Link Prospector

The ultimate prospecting tool for link builders and content marketers! Link Prospector helps you identify and make contact with relevant editors, bloggers, podcasters, and other potential partners so that you can start delivering targeted social media promotions.

Unique Features:

1. It is an automatic prospector, which helps link builders and content marketers find and organize new outreach opportunities.

2. It offers 16 report types, including guest posts, PR-focused, and audience input.

3. It has advanced tools for link-building pros.

Best For:

1. Link builders.

2. Content marketers.

3. Businesses who want to amplify their content.

Our user-friendly interface automatically takes care of all the difficult aspects of finding link opportunities and organizing your outreach lists, so you can focus on building relationships. Link Prospector helps professionals find new opportunities and get them organized quickly into actionable lists.

Final Remarks:

The best link-building tools are those that empower you to create high-quality and engaging content, which in turn attracts more traffic to your website. This helps you lead your competitors by enabling you to outrank them in search engine results pages (SERPs) and increase the number of links pointing to your website.